Paul Merson claims Erling Haaland and other top-class strikers will be unwilling to sign for Chelsea because of their struggles in front of goal under Thomas Tuchel.
Dortmund striker Haaland has been linked with a transfer move to Stamford Bridge ahead of this summer window.
The 20-year-old has already established himself as one of the most clinical goalscorers in Europe, netting 43 goals in 44 matches for Dortmund.
Arsenal legend Merson believes Chelsea will need to improve in front of goal if they are going to attract a player like Haaland to the club.
‘I think next season Thomas Tuchel will be saying to the board, to Roman Abramovich, I need a top-drawer centre-forward,’ he told Sky Sports.
‘You will not win the Premier League, or be anywhere close, if you don’t have players around the top-scorer mark. At the moment, I don’t see Tammy Abraham or Olivier Giroud being in that category.
‘The way they are now, if you’re Erling Haaland and Chelsea come in and say we’ll pay £110m or whatever it is, we’ll give you this much a week, he will be looking at the same time at the way Chelsea play, and that they’ve only scored eight goals in seven games.
‘You can only score goals if there’s chances and Chelsea haven’t made a lorry load of chances. Liverpool’s finishing against Sheffield United was poor, but they made a lorry load of chances.
‘Chelsea need to be showing more than what they’re showing at the moment. Because if I’m a world-class centre-forward and Chelsea want me, I’m having a look and saying to my agent ‘they don’t really make a lot of chances, do they?’.
‘Even though they’re a good team, I’m not getting five or six chances in the game. I’m working on scraps.
‘You’ve got Reece James, who’s as good as anybody at crossing a ball. Callum Hudson-Odoi, down the wing, will beat players and put the ball in, won’t mess about.
‘You’ve got Ben Chilwell who doesn’t mess about. Mason Mount’s a good player, Hakim Ziyech is low on confidence at the moment but he’s a good player.
‘Kai Havertz is a good player. Timo Werner, there’s a lot more to work on in his game than people think.’