Tottenham manager Jose Mourinho was left confused when asked about the club’s new sponsor Dulux on Thursday.
The Portuguese coach responded: “What’s that?” when asked to comment on the partnership, which was confirmed on Twitter hours before his press conference.
Dulux made quite the impression just minutes after the partnership was announced, with the company’s official Twitter account mocking Tottenham on social media.
The club’s official Twitter account wrote: “We are delighted to announce Dulux, the nation’s number one paint brand, as our first ever Official Paint Supplier,” alongside a picture of an old English Sheepdog – the company’s logo – inside the Tottenham Stadium.
A Tottenham supporter responded to the post with a cheeky question, “Can the dog play centre-back?”, poking fun at the London team’s leaky defence, to which Dulux tweeted back: “He might do a better job.”
Another fan posted: “Time to paint that trophy cabinet”, to which the Dulux account responded with a mocked-up picture of an empty cabinet with the Spurs badge, along with the caption: “For sale, unused trophy cabinet.”
Finally, a tweet reading: “Paint the dusty trophy cabinet,” was met with this response from Dulux’s official account: “Don’t be silly, surfaces should be dust-free before painting.”
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The tweets were eventually deleted by Dulux, who later issued an apology.
“We’re deeply sorry for the posts from Dulux this morning in response to the announcement of our relationship with @SpursOfficial,” the post on Twitter read.