Aston Villa are demanding £50 million for Douglas Luiz, who is being targeted by Arsenal, Juventus, and AC Milan.
The 26-year-old midfielder has become a crucial part of Villa’s squad under Unai Emery, impressing this season with 10 goals and 10 assists across all competitions.
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Villa’s finances have received a boost with their qualification for next season’s Champions League, guaranteeing them £50 million.
However, to comply with the Premier League’s profit and sustainability rules, the club still needs to balance new signings with player sales.
With a deadline of June 30 to meet these financial regulations, Villa are already negotiating with Chelsea over Conor Gallagher, who is also valued at £50 million.
Sources in Italy and Brazil suggest that Villa are open to selling Luiz if they receive a £50 million offer.
Juventus appears to be leading the race, having discussed a potential swap deal involving American midfielder Weston McKennie.
Arsenal has had a long-standing interest in Luiz, with three offers, the highest at £25 million, rejected by Villa in the 2022 summer transfer window.
They later signed Jorginho from Chelsea for £12 million. However, sources in Italy indicate that Juventus is aware of Arsenal’s renewed interest, and the Premier League runners-up may make a rival bid this summer.
Luiz, who joined Villa for £15 million from Manchester City in 2019, would represent a significant profit for the club if sold. City had a buyback clause for the Brazilian, but it expired in 2021.