Chelsea is facing challenges in securing a primary sponsor for the 2024-25 season and might start the upcoming season with unsponsored jerseys.
The club is confronting the possibility of playing without a front-shirt sponsor, similar to the initial two months of the present season, due to emerging complications for owner Todd Boehly.
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As of now, Chelsea has not secured a sponsor for the forthcoming season, having only agreed to a temporary deal with Infinite Athlete in September 2023.
Reports from The Times suggest that Chelsea has missed the cut-off date set by their kit manufacturer, Nike, to incorporate a new sponsor’s logo on their jerseys.
Consequently, Chelsea may have to commence their 2024-25 season without a sponsor, mirroring last year’s scenario.
Boehly’s dissatisfaction stems from the Premier League’s scrutiny over the proposed partnership with Infinite Athlete, a situation that may recur by summer’s end.
Chelsea’s prior arrangement with the telecommunications firm Three, valued at £40 million (approximately $50 million) per season from 2020 to 2023, represented a significant revenue source for the club, which has been heavily investing since Boehly took over from Roman Abramovich in 2022.
Head coach Mauricio Pochettino is tasked with a significant overhaul this summer and faces tough choices to enhance Chelsea’s roster.
The ex-Tottenham manager is expected to release some prominent players from Stamford Bridge to make room for new talent.
