Chelsea have been looking for £40m for Tammy Abraham this summer, but with no bids coming in, they have accepted they are going to have to reduce their price.
The England international appears to have no future at Stamford Bridge under Thomas Tuchel, completely falling out of favour under him, despite the struggles of other strikers at the club last season.
Abraham is not short of suitors, with Premier League sides Arsenal, Aston Villa and West Ham all interested, but none have shown willingness to meet the asking price.
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According to the Sun, Chelsea are keen to get Abraham off their books in order to sign a new forward themselves and are willing to cut their asking price to £35m or even lower.
West Ham are reportedly the most interested club, but for them to be able to sign the 23-year-old and offer him the wages he will want, they are looking to pay around £30m for him.
Abraham scored six Premier League goals last campaign, but his chances were limited after Tuchel arrived at the end of January, playing just three league games from there on in.
The Blues have been linked with a big money move for Borussia Dortmund striker Erling Haaland, although that looks unlikely to happen this summer.
Dortmund have slapped a huve price tag of £150m on the Norwegian star, and he himself has revealed he is in no rush to leave during this transfer window.
Chelsea could sell the likes of Abraham, and a few other unwanted players, and make an offer for the striker, but it would take a mammoth effort to bring him to Stamford Bridge this summer.
The London club have also been linked with Bayern Munich’s Robert Lewandowski and Villarreal striker Gerard Moreno but no deal is anywhere near close.