Chelsea have told AC Milan they will have to pay around £62m for Alvaro Morata after initial negotiations started on Wednesday, according to Sky Italia.
It is understood Milan’s new sporting director, Leonardo, had phone conversations about a potential transfer, with the forward reportedly keen on a return to Italy, where he was remarkable for Juventus in the Champions League.
The two clubs remain miles apart on their valuations of the Spain international, though, prompting Milan to retain their interest in signing Gonzalo Higuain or Radamel Falcao to the club.
Chelsea have already made contact with Juventus with the hope of securing a deal for Higuain, according to Sky in Italy.
Higuain scored 36 goals in 35 games for Napoli in in the 2015/16 campaign under Maurizio Sarri.
Morata joined Chelsea last season from Real Madrid for an initial fee of £57m, with the job of replacing Diego Costa.
But the forward scored just 11 goals in 31 Premier League games and lost his place to Olivier Giroud in the latter part of last campaign.
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